How to Use URL Parameters to Track and Personalize Links

When someone shares a post from your toolkit, SoSha automatically adds URL parameters to help you track performance. These parameters work with tools like Google Analytics, ActionKit, EveryAction, and more—giving you better visibility into what’s working.

SoSha adds these parameters by default, but if you want to override or customize them, you can.

How UTMs Help You Track Engagement

SoSha automatically adds UTM parameters to all links shared from your toolkits. These parameters help analytics tools report:

• The channel (e.g. Facebook or LinkedIn)
• The toolkit used
• The individual post shared

You’ll also see utm_source=sosha in your URLs. This is a standard field used by tools like Google Analytics to show where traffic is coming from.

Some CRMs, like ActionNetwork, ActionKit, and EveryAction, don’t use utm_source to track traffic. Instead, they rely on a source= parameter. To make sure your links work with these platforms, SoSha automatically adds source=sosha unless you’ve specified a different source in your URL.

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If you’re already using your own UTM parameters in your links, SoSha will respect your settings—your custom UTMs will override ours.

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If you need every link in a toolkit to go to a specific page—for example, an event signup, petition, or donation form—you can use the url= parameter. This is especially useful when embedding a toolkit on your site or linking to it from an email and you want the share links to point to a personalized URL.

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If you don’t want to replace the entire link but still want to add a tracking tag, use the v= parameter.

To use it:

• Add v=customvalue to your toolkit URL
• SoSha will append v=customvalue to all shared links

This lets you pass campaign identifiers or other custom values to your destination page without changing the main URL.

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Have any questions? Send an email to contact@sosha.ai