New to SoSha?

SoSha helps organizations drive true organic reach by tapping into the social clout of their communities. Instead of running ads, organizations use SoSha to build toolkits of ready-to-share content that their speakers, attendees, or supporters can post directly to their own social channels.

This section will walk you through everything you need to know to hit the ground running. Learn how SoSha works, how to set up your account, create your first toolkit, and start sharing posts.

Step 1: Set up your Organization

After logging into SoSha, you’ll either:

• Join an organization if you’ve received an invitation, or
• Create a new one if you haven’t.

An organization is your workspace in SoSha. From here, you can:

• ‍Invite team members and assign roles
• Manage toolkits, analytics, and subscriptions‍
• Customize settings

Step 2: Create your First Toolkit

Click “+ New Toolkit” at the top of your dashboard to build your first toolkit. Give it a name and you’ll be taken to the post creator interface, where you can build ready-made content for your community to share.

From here, you can:

• Write posts manually, or
• Use SoSha’s AI writing assistant to generate tailored copy (based on previously written content).

Step 3: Optimize Your Posts

Each social platform has its own best practices. SoSha helps you create optimized versions for each one. Start with the platform you’re most comfortable writing for, then you can use AI to generate variations for the others.

For each platform, we recommend different image resolutions:

• Posts with links (except Instagram/TikTok/WhatsApp): 1200x630 px
• Posts without links (most platforms): 1080x1350 px (1080x1080 also works)
• Instagram grid: 1080x1350 px
• Instagram stories & TikTok: 1080x1920 px

‍Tips:

• If you’re sharing a link, place it in the link field, not the post text (that’s how clicks are tracked).
• Faces in visuals tend to drive more engagement.
• Don’t hide your call to action—ask people directly to click, sign, or donate.
• Remember: these posts will be shared by your supporters, not your brand channels. Use a voice they’ll feel comfortable sharing.

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Step 4: Share and Track

Once your toolkit is ready, your community can start sharing from their mobile devices or their computer. 

You’ll be able to track engagement and performance in Analytics for each toolkit.

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