Requirements for visual assets

Here are the requirements for uploading visual assets to posts:

• Visual Requirements: 
  • For Images: 
    • Supported file types: JPG, PNG, BMP, TIFF, WebP
    • Max. file size: 20 MB
    • Max. width/height: 4096 px
  • For Videos:
    • Supported file types: MP4, MOV, AVI, FLV, WebM
    • Max. file size: 256 MB
    • Max. width/height: 3840 px
    • Max. duration: 5 min
    • Max. frame rate: 60 fps
    • Max. video bitrate: 200 Mbps
    • Max. audio bitrate: 512 kbps
  • For GIFs:
    • Max. file size: 50 MB
    • Max. width/height: 4096 px
    • Max. duration: 30 sec
• Best Practices when Uploading Visuals 
  • Use vertical images for Stories and TikTok (9x16).
  • Create graphics with faces for better engagement.
  • Let users upload their own media with prompts or overlays: 
    • Select photo or video upload. 
    • Select if you want instructions to help guide your sharer in what to do. Enter information you’d like to provide before they capture the content. 
      • Instructions: Text that is displayed to users before they capture the media. 
      • Prompt: Text that is displayed while users are recording a video.
    • Select media format or upload camera overlay image
      • Select how you want the media to display when shared (i.e. in a square or 9x16 for stories.)
      • Camera Overlay: Upload a PNG or GIF image with transparency that will be displayed over the sharer's photo or video. Their camera will be activated when they click share on a post. Transparent areas in the overlay will show their photo.

For steps on how to create posts, visit Creating New Posts.

For steps on how to generate posts using AI, visit How to Generate a New Post with AI. ‍